The most obvious place to take this technology is into the architecture industry, because games and architecture actually have a lot in common. Despite their aesthetic differences, both industries involve design, artwork, lighting and atmosphere and both professions also tend to experience similar hurdles. So what we aim to do is bring the benefits of games into architecture. By removing the guns from the shooting games that kids play with gamers across the world, the same technology can also be used by professionals to communicate remotely, and intuitively analyse a virtual 3D environment.
Indeed, the real time graphics used in the games industry offer many selling points that AV movies can’t. Because movies are made up of sets they don’t allow you to truly experience a place, whereas real time technology is a reactive piece of software. This means it is interactive, immersing and full of possibility.
With real time you can:
· Turn lights on and off,
· Remove roofs,
· Change the environment e.g. weather and time of day,
· Move furniture,
· Change wall colours.
This list is definitely not exhaustive as there are a whole host of other ways real time technology can enhance your experience of a virtual 3D environment. This makes it a very effective selling tool for marketing completed, fully furnished properties to clients, as it allows them to virtually experience the finished building before it is constructed. Because games are very immersive and concerned with user experience, we know from our expertise gained in the games industry how to bring a virtual environment to life.
We also understand how important it is to be able to accurately communicate a creative vision, which means we are familiar with the challenges involved. When making games, you have to be able to not only make wonderful-looking environments, but iterate changes quickly without adversely affecting the visuals. With AV movies, this would mean rebuilding, reanimating and re-rendering - a costly and time-consuming process.
Games technology has always pushed the boundaries of what machines are capable of. Which is why graphics chip manufacturers work in tandem with the people who actually make the games. Games continuously strive to look real and now graphics cards are powerful enough to mimic the lighting you get in offline renderers like MentalRay and VRay. The power and availability of this new technology makes a vast difference to the visuals and opens up the potential of games technology to other fields.
Expressing a real space via static images or plans is a very difficult prospect and is a concept that many can't easily grasp.The best way to communicate something that doesn’t exist yet is physically showing people. Real time games technology makes this possible, even if that space doesn’t yet exist, allowing potential buyers to visualise the property before they buy it.